Groupieees

Groupieees

Thursday 1 April 2010

Font Experimentation .




When we had finally came up with a name for our film, we needed to find appropriate font/typography for the titles. Individually we went out and researched into typography already used in films. I found it was used very effectively in in music videos’ which was interesting. I decided to use the popular site http://www.cooltext.com/, which our teacher had referred us, but found the texts were very over the top. I tested different styles and colours and effects, but nothing really stood out to me. I wanted to incorporate the ‘Red’ theme we had slightly going on into our text so the best fonts I used I decided to incorporate that as the colour. A few of them were effective but none really appealed to me and I didn’t feel they represented our film well.

- The Best of the Tests i did.




-The Video's I came across.




When we came together as a group we shared what we had researched and decided we really didn’t need to use any of these font’s. Thankfully we found great font’s on Adobe After Effects, and later found the font we liked. It was simple but effective and importantly did not overwhelm the screen. We again incorporated the ‘Red’ Theme as we felt it was a great representation of our key themes, Love and Danger. We changed the font size and imported it into our Title shots.

After playing with the effects on the Adobe software, we looked at how font appeared in other films and started thinking about how our typography would appear. This was important as this would be a direct indication of our film genre, as we had seen on other films. We searched through all the effects on the programme, and finally found two effects we though worked best called, ‘evaporate’ and ‘word flash’. We included them both and merged them into becoming one effect. This was a great effect, that established our genre really well, we thought. It created just the right creepy, mysterious atmosphere we needed.




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