Groupieees

Groupieees

Sunday 28 February 2010

Our Potential Target Market



Mali and Taylor, 16 & 17 years old. They are young girl in their first year at college, studying A levels in the Arts. They live quite heck tick lifestyles, shopping, coursework and a job they each hold down. They are quite stylish girls, with a strong sense for fashion each. Most of their weekends are spent together as they are very close friends. They have been friends for 11 years now and may indeed agree that they have quite a strong relationship. Mali trusts in Taylor equally as much as they tell each other everything. They enjoy going into London at night to watch the city come alive. They shop in markets areas such as Brick Lane, and enjoy travelling around London freely.

They also enjoy going to many exhibitions and shows, such as art galleries and the French film festival, as well as enjoying the summer outdoor movie screenings, as a treat.

They each watch their own favourite programmes.

Taylor prefers watching lots of teen dramas such as :- Hollyoaks, Skins , misfits etc. which are meant to be a representation of the teen culture within London and surrounding cities. The crazy plots and in depth graphic displays , intrigue her and keep her watching.

Mali prefers watching American dramas such as ;- Supernatural and Vampire Diaries. Both of these programmes have a heavy dark and gothic content. Many plots deal with subjects on the death, good and evil etc. these shows intrigue Mali as they are quite in-depth and scary, and she likes the thrill.

I believe the plot/genre we have chosen would appeal to these two as they enjoy programmes with content similar to that of which we will include in our film. They live a lifestyle similar to the characters in our film and for that fact they may feel that the film may have some relevance, probably not complete, but some relevance to their lifestyles.


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